6 Signs Your School Needs to Outsource Digital Marketing Services
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
Strengthening Enrollment through College Athletics
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country, universities use different marketing strategies based on their athletic programs to help increase their enrollment. But simply having a...
Brief Guide to Content Marketing Metrics
As they say, you can only expect what you inspect. So what content marketing metrics are you using to monitor your team’s progress? While personally satisfying, higher ed marketing is difficult and complicated work. And although it sounds crazy, marketing is difficult...
Greater Outcomes with Live Chat Systems
Many higher education institutions are still on the fence when it comes to using live chat systems in their enrollment communications workflow. Of course, we all have experience with this kind of customer service as we engage on everyday ecommerce sites. In fact,...
Rebranding the Future: Online School Marketing
I believe 2020 was a wake-up call for a lot of institutions when it comes to online school marketing. Too often, online programs have been an afterthought in enrollment marketing strategies for traditional colleges and universities. But the Pandemic propelled colleges...
