5 Small School Marketing Tips for a Tight Budget
With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...
Moving from Tactical to Strategic Marketing
Making the switch from tactical to strategic marketing means stepping back long enough to ask yourself “Why are we doing this?” Starting with the why is important as it will keep your efforts and messaging focused, leading to better results down the road. I see so...
How to Launch Your 21st-Century Student Ambassador Program (Featuring Unibuddy)
Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...
Marketing Principles That Translate Across All Industries
Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
7 Easy Ways to Improve Your Marketing Team Communication
Since the great workflow disruptor that was COVID, our perception of team communication has gone through a grand metamorphosis. As organizations continue to juggle remote and hybrid working models, effective team communication is at the forefront of many talking...
