by Bart Caylor | May 1, 2023 | Blog, Featured, Higher Ed Marketing, Generation Z, Teams
A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...
by Bart Caylor | Apr 27, 2023 | Featured, Strategies, Podcast
Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. Maybe that’s not your situation, but if it...
by Bart Caylor | Apr 24, 2023 | Blog, Featured, Higher Ed Marketing, Ideas, Branding
Viable lead generation content is an essential component of your school’s enrollment marketing strategy. Prospective students who follow social media or SEO breadcrumbs to one of your landing pages are looking for answers, and it should be your marketing team’s top...
by Bart Caylor | Apr 20, 2023 | Featured, Strategies, Advancement, Podcast
Higher ed advancement can sometimes feel like an uphill battle as marketing and advancement work together to cultivate new gifts and renew current donors. But how much easier would it be if your school, college, or university just had a culture of philanthropy in...
by Bart Caylor | Apr 17, 2023 | Blog, Marketing Strategies, Enrollment, Featured, Higher Ed Marketing
As higher ed marketers, we’re familiar with the idea that prospective students move through a journey of several stages on their way to matriculation. Keeping this journey in mind helps us to reach the right person at the right time with the most relevant...
by Bart Caylor | Apr 13, 2023 | Featured, Strategies, Podcast
So you’re creating content to attract and cultivate prospective students, what SEO strategies should you adopt? And what are the common shortfalls that school websites fall into? I know that terms like search engine marketing (SEM), and its sub-discipline of search...
