How to Create a Higher Ed Messaging Strategy
It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance. If a student enrollment counselor only had time to speak with one...
Being Competitive by Marketing Outcomes
Marketing a small liberal arts college has its challenges, but with marketing outcomes, you can stand above the rest. One of the hardest things to do in education marketing is differentiate yourself from all the other liberal arts colleges out there. If you’re in the...
3 Ways You Can Capture School Spirit in Your Content
In a digital space consumed by analytics, it can be easy to forget the old-school basics of higher ed marketing. The collegiate experience is arguably the most significant period in school attendees’ lives. Is that because they were in awe of their universities’ data...
Strategies to Boost International Admissions
Since the beginning of the COVID-19 pandemic, international admissions have more than tripled. But the way to market international admissions has significantly changed. In my work with admissions officers and enrollment marketing teams, most of their focus is on...
Education Marketing Terminology
Higher education marketing terminology is constantly growing and expanding. There’s always some new technology or strategy disrupting the space with new terms that you’ve got to learn in order to keep up with it all. But there are some foundational terms that every...
