3 Reasons Why Your School Should Be Prepping for the Metaverse
Last year, I teased how the Metaverse will change how we approach enrollment marketing, breaking down its implications for the higher ed space. Now that Meta’s great enterprise has had time to simmer, I wanted to review its influence on the digital landscape and why...
Data Driven Marketing: How to Find the Right Students
At first, the idea of data driven marketing might sound cold or robotic. It might even sound like you’re taking the art or higher purpose out of higher ed marketing. In other words, some might think that data driven marketing is motivated only by raw numbers, not...
5 Social Media Trends To Be Aware of in 2022
As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
Improving Graduation Rates Through Community
Can community play a role in producing higher graduation rates? I certainly think so. While many four-year institutions have always enjoyed solid graduation rates at around 63%, graduation rates for community colleges historically are in the teens, if not in the...
The Power of Positivity in Gen Z Marketing
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To...
