Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
Since the great workflow disruptor that was COVID, our perception of team communication has gone through a grand metamorphosis. As organizations continue to juggle remote and hybrid working models, effective team communication is at the forefront of many talking...
People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool. This is unfortunate because your college website can be a truly powerful asset in your content marketing strategy. For...
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
When we say “enrollment marketing,” we often are referring to traditional student marketing. But don’t forget to include a strong plan for marketing your adult and graduate studies programs in your enrollment marketing efforts! It’s fairly easy to find information...
I’m convinced of the power of content marketing for higher ed enrollment. For decades, I’ve been using the strategies and techniques I’ve learned from numerous authors and speakers in the corporate marketing space. Using the insights I learned from them, I’ve seen...
