Indiana University Strategies to Retain Students
Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
Tips for Optimizing Enrollment-Focused Web Pages for Higher Ed
At the core of every higher ed institution’s mission (and fiscal viability) is a strong enrollment focus. That’s why optimizing for conversion on your enrollment-focused website is so important. Getting your target audience to the site is one thing (through techniques...
3/4/22 Roundup: This Week’s Best Higher Ed Marketing Content
Happy Friday from the team at Caylor Solutions. This week’s content roundup provides a one-stop shop for the top higher education marketing content of the week from across the Web and from our team here at Caylor. From the greater World Wide Web: Email Marketing...
The Evolution of University Websites: Becoming Adaptable
In the 90’s, some schools needed convincing before launching their university websites. Fast forward to today, not only is it essential, it requires a superior level of content, keywords, and updates if you hope to differentiate yourself. I’ve been involved with my...
LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment
What social media networks do you focus on for enrollment marketing? Instagram, Facebook, Twitter, maybe Snapchat and TikTok, all seem like obvious choices. But what about LinkedIn Marketing Solutions? If you haven’t already, there are some pretty compelling reasons...
