by Bart Caylor | Mar 30, 2023 | Featured, Strategies, Podcast
Although there are many ways to go about it, search engine marketing is one of the key ways to do lead generation. Traditionally, there is a lot of relationship building that happens with college fairs and other recruitment activities. That’s good, but we have to...
by Bart Caylor | Mar 27, 2023 | Blog, Marketing Strategies, Featured, Higher Ed Marketing
If you’re in higher ed marketing, chances are you’re busy. There are so many marketing channels to attend to and never quite enough resources to get it all done. That makes it all the more important to spend the resources you do have on the right activities with the...
by Bart Caylor | Mar 23, 2023 | Featured, Strategies, Podcast
Despite fifteen percent of the world’s population having a physical disability, most higher ed marketing teams struggle to tell authentic disability student stories to attract a more diverse student body. Unfortunately, the disability community of students is often an...
by Bart Caylor | Mar 20, 2023 | Blog, Featured, Future of Higher Ed, Strategies, Enrollment
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
by Bart Caylor | Mar 16, 2023 | Podcast, Featured, Tools
Everyone wants to be treated as an individual. But especially for Generations Z and Alpha, school website personalization is an indispensable tool for cultivating prospective students for your comm flow. In previous conversations on The Higher Ed Marketer podcast,...
by Bart Caylor | Mar 13, 2023 | Blog, Featured, Higher Ed Marketing, Branding
Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...
