2/2/22 Roundup: This Week’s Best Higher Ed Marketing Content
If you’re in the Midwest, you are likely digging yourselves out from the heavy snow today. As you stay cozy inside, take a look at this week’s content roundup of the top higher education marketing content from the Web and from our team at Caylor Solutions....
Big Data: How Higher Ed Marketers Can Use It!
Knowledge is power. Big data can give your marketing the edge you need to reach the right prospective students. There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in...
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. But the whole idea of influencer marketing is a really important aspect of the higher ed marketer’s toolbox that needs to be leveraged. Whether...
Your Next Higher Ed Branding Campaign: 4 Tips to Nail It
If there’s anything that can trigger a cold sweat in higher ed marketers, it’s the high-pressure, high-reward branding campaign. Your brand speaks to the core of your institutional identity. That’s nothing to take lightly. Here’s how Jerry McLaughlin, CEO of...
Seminary & Graduate Enrollment Marketing
Undergrad education marketing has a degree of beautiful simplicity. Graduate enrollment marketing isn’t quite so easy. When it comes to undergrad enrollment marketing, schools have the luxury of buying lists to recruit students. With all the data available to higher...
