by Bart Caylor | Feb 13, 2023 | Branding, Blog, Featured, Higher Ed Marketing, Ideas
“Brand is just a perception, and perception will match reality over time.” — Elon Musk Brand perception can be a murky subject. Not to be conflated with brand awareness, how familiar people are with your school, brand perception is how your intended audiences feel...
by Bart Caylor | Feb 9, 2023 | Tools, Featured, Podcast
Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today, but it is far from easy to implement. The DEI Viewfinder is a practical tool that can help make this difficult goal a reality for you and your marketing team. Marketing...
by Bart Caylor | Feb 6, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing
Good leadership is essential. It makes the difference between thriving and floundering institutions. But it is also difficult and rare. Fortunately, it is a skill that can be honed. Here are some key aspects of leadership to grow in. I’ll start with a confession. The...
by Bart Caylor | Feb 2, 2023 | Featured, Strategies, Podcast
Even a small school can stand out in the crowd of educational options by highlighting their brand distinctives through storytelling. As a small school, it’s normal to feel like you don’t have the resources you need to accomplish your enrollment goals. But you don’t...
by Bart Caylor | Jan 30, 2023 | Higher Ed Marketing, Marketing Strategies, Blog, Featured, Strategies, Websites
The higher education landscape is rapidly changing, with competition getting stronger for a dwindling number of potential students, even before we hit the expected “demographic cliff.” Here are the three parts of your digital marketing strategy to prioritize to reach...
by Bart Caylor | Jan 26, 2023 | Strategies, Podcast, Featured
Whether you’re a small faith-based college or one of the largest schools in the country, emotive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your...
