You Need a Mobile App: Why a Website Isn’t Enough
Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel. If you’re skeptical about creating a mobile app for your school, I was too. Over the past 5 or 10 years, I’ve shied away...
Watering Holes: Be Where Your Target Audience Is
Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is. I’ve been in the higher ed marketing space for a long time now. One of the things I love about this industry is how fast...
Talk Less, Listen More: The Story Behind the “Heroes Made Here”
New to higher ed marketing? Not a problem! See how the successful “Heroes Made Here” campaign was created by someone coming from healthcare to higher education. Switching careers is never easy, but with what we’re seeing in today’s volatile job market, lots of people...
Productivity and Your Mental Health
Your mental health and productivity are more related than you think. Here are some concrete ways to improve your mental health by boosting your productivity. I first started getting interested in productivity during my sophomore year in college. It wasn’t an obsession...
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
