by Bart Caylor | Nov 3, 2022 | Featured, Strategies, Podcast
A growing number of schools are curious about the benefits of using a kind of paid media called pay per click (PPC) advertising. Whether we’re talking about Google ads, Meta ads, or other social media ads, lots of schools are exploring these kinds of campaigns by...
by Bart Caylor | Oct 31, 2022 | Blog, content marketing, Marketing Budgets, Enrollment, Featured, School Websites
With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...
by Bart Caylor | Oct 27, 2022 | Featured, Strategies, Podcast
Making the switch from tactical to strategic marketing means stepping back long enough to ask yourself “Why are we doing this?” Starting with the why is important as it will keep your efforts and messaging focused, leading to better results down the road. I see so...
by Bart Caylor | Oct 24, 2022 | Blog, Featured, Enrollment
Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...
by Bart Caylor | Oct 20, 2022 | Featured, Strategies, Podcast
Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
by Bart Caylor | Oct 17, 2022 | Featured, Blog, Higher Ed Marketing, Tools
Since the great workflow disruptor that was COVID, our perception of team communication has gone through a grand metamorphosis. As organizations continue to juggle remote and hybrid working models, effective team communication is at the forefront of many talking...
