12/16/21 Roundup: This Week’s Best Higher Ed Marketing Content
Welcome to your one-stop shop for the top higher education marketing content of the week. From the greater World Wide Web: 3 Tactics to Improve CTAs for increased relevance and conversions from Search Engine Land. Is your higher ed website using the best CTAs on its...
How Schools Are Succeeding with One-to-One Video and TikTok
Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...
AR and VR Technology Is the Next Wave in Enrollment Marketing
You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...
Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection
Creating a sense of belonging is a powerful way for your school to cultivate new students. In this post, we explore how you can leverage this concept to boost your admissions results. One of the greatest needs we have as human beings is to belong to a tribe. “A tribe...
How the Metaverse Will Change Enrollment Marketing
Possibly the biggest innovation since the Internet will be the Metaverse. This next step in our technological evolution has big implications for education marketing. Technology and education have always gone hand in hand, and education marketing is always evolving...
