7 Essential Marketing Strategies for Your Education Marketing Plan
While there are many marketing strategies you could have in your marketing plan, there are at least seven that I consider essential for higher ed marketing success. Depending on how you categorize things, there are as many marketing strategies available to you as you...
Small University Presidents: Build Your Social Media Presence
University executives can be powerful advocates for their schools through social media. Here’s how Walter Kimbrough built his successful social media presence and how that’s helping Dillard University. Traditionally, marketing budgets had to be larger than life...
7 Social Media Objectives for Higher Ed
Would you know if your social media marketing wasn’t working? Rediscover these 7 social media objectives and see how your social media efforts line up. In today’s digital world, I’m willing to bet you’re running three or more social media platforms. But do you know...
Authenticity: Aligning the Online Message with the On-Campus Feel
Is your higher ed website up-to-date and authentic to who you are? Learn how to strengthen your admissions funnel through authenticity in marketing. A higher ed website is often a family’s first look into your college or university. If you haven’t updated your website...
7 Steps to Building a Powerhouse Enrollment Marketing Team: Admissions and Marketing Unite
Higher ed marketing is all about fundraising, right? Marketers serve the advancement folks. You’re on your own, admissions team. Good luck! Or so the traditional thinking goes. But as many colleges and universities have found, higher ed institutions win when their...
