Looking to drive more traffic to your higher ed website? Content marketing is an essential part of your overall digital strategy, and a solid content plan for your blog is a great place to start. A blog isn’t the only way to put content out into the world. But a blog...
Thanks for stopping by for this week’s roundup of the best higher education marketing content from the Web and from our team at Caylor Solutions. From the greater World Wide Web: Recruiting International Students: How to Create an Action Plan that Delivers. “As...
While there are many marketing strategies you could have in your marketing plan, there are at least seven that I consider essential for higher ed marketing success. Depending on how you categorize things, there are as many marketing strategies available to you as you...
University executives can be powerful advocates for their schools through social media. Here’s how Walter Kimbrough built his successful social media presence and how that’s helping Dillard University. Traditionally, marketing budgets had to be larger than life...
Would you know if your social media marketing wasn’t working? Rediscover these 7 social media objectives and see how your social media efforts line up. In today’s digital world, I’m willing to bet you’re running three or more social media platforms. But do you know...
Is your higher ed website up-to-date and authentic to who you are? Learn how to strengthen your admissions funnel through authenticity in marketing. A higher ed website is often a family’s first look into your college or university. If you haven’t updated your website...