by Bart Caylor | Apr 7, 2022 | Marketing Strategies, Enrollment, Featured, Podcast
Loan Repayment Assistance Programs, or LRAP’s, are another way schools can help students fight mounting education debt. For years, we’ve helped colleges and universities with their messaging around tuition costs to help students and their families to see it more as an...
by Bart Caylor | Mar 21, 2022 | Blog, Marketing Strategies, Featured, Higher Ed Marketing
College tours are the holy grail of higher ed marketing. Prospective students are much more likely to enroll once they have visited your campus at least once. That’s why it’s so important to make your campus visits an inspiring moment. It’s easy to think of college...
by Bart Caylor | Mar 14, 2022 | content marketing, Marketing Trends, Blog, Featured, Marketing Strategies
Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers. Content marketing has now become the rule rather than the exception for higher education marketers. Back in 2013, a guy named Joe Pulizzi wrote a book called...
by Bart Caylor | Mar 10, 2022 | Marketing Campaigns, Featured, Strategies, Podcast, Marketing Strategies
Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
by Bart Caylor | Mar 7, 2022 | Websites, Blog, Featured, Higher Ed Marketing
At the core of every higher ed institution’s mission (and fiscal viability) is a strong enrollment focus. That’s why optimizing for conversion on your enrollment-focused website is so important. Getting your target audience to the site is one thing (through techniques...
by Bart Caylor | Mar 3, 2022 | Content Roundup
Happy Friday from the team at Caylor Solutions. This week’s content roundup provides a one-stop shop for the top higher education marketing content of the week from across the Web and from our team here at Caylor. From the greater World Wide Web: Email Marketing...
