by Bart Caylor | Jun 30, 2022 | Marketing Strategies, Featured, Podcast
At first, the idea of data driven marketing might sound cold or robotic. It might even sound like you’re taking the art or higher purpose out of higher ed marketing. In other words, some might think that data driven marketing is motivated only by raw numbers, not...
by Bart Caylor | Jun 27, 2022 | social media, Marketing Trends, Blog, Featured, Higher Ed Marketing, Generation Z
As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
by Bart Caylor | Jun 23, 2022 | Marketing Strategies, Enrollment, Featured, Higher Ed Marketing, Podcast
Can community play a role in producing higher graduation rates? I certainly think so. While many four-year institutions have always enjoyed solid graduation rates at around 63%, graduation rates for community colleges historically are in the teens, if not in the...
by Bart Caylor | Jun 20, 2022 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Generation Z
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To...
by Bart Caylor | Jun 13, 2022 | Featured, Marketing Strategies, Marketing Campaigns, Higher Ed Marketing
For many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right. In fact, I believe homecomings can be the biggest opportunity for building...
by Bart Caylor | Jun 9, 2022 | content marketing, Marketing Trends, Featured, Higher Ed Marketing, Podcast, Marketing Strategies
Leadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership! An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a...
