Team Integration and Mergers in the Evolving Marketing Space
One pressing challenge we face as higher ed marketers is the lack of team integration and diversity within our departments. When our marketing teams are not fully integrated and fail to reflect a diversity of cultures, backgrounds, and perspectives, we find ourselves...
3 Common Objections to Artificial Intelligence (And Why They Are Wrong)
Artificial Intelligence (AI) is reshaping the world at an unprecedented pace, and if you know me, you know I’ve embraced it fully. AI tools are now capable of analyzing vast amounts of consumer data to uncover patterns and insights that were previously unimaginable....
Integrating Marketing and Communications in Higher Ed
Even at a gut level, we all know that integrating marketing and communications will help to improve our enrollment marketing results. But it’s more than an intuition. Based on the years of experience of many different higher ed marketers, we know that knocking down...
7 Steps to Implementing an Audience-Centric Marketing Plan
Implementing an audience-centric marketing plan requires a strategic approach that places the prospective student at the heart of all your marketing efforts. As we discussed in an earlier blog post, audience-centric content is not only a smart approach to content...
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...
