Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
Today we take a look at the top higher education marketing content of the week from across the Web and here at Caylor Solutions. From the greater World Wide Web: Building a Customer Experience Culture in K-12 schools from Digistorm. We live in an era where we expect...
The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook. Going to a four-year college or university was not always such a...
Based on the user profile of most Instagram users, Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work. Chances are that your school already has an Instagram account. This is a great visual...
How do you handle organizational and career transitions? How can you leverage broader marketing trends? We tackle those questions in our podcast conversation with Mary Barr. After being in higher education marketing for so many years, I tend to value long-term...
If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...
