07/02/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Jul 2, 2021 | Content Roundup

I read and watch and listen to a lot of content throughout the week. I talk with colleagues about what is working and not working for them in order to keep learning. Each week, I share some of the highest quality higher ed marketing content.  On Fridays, we wrap up...

The Magic Is in the Messaging: Content Creation for Higher Ed Marketing

by Bart Caylor | Jul 1, 2021 | Marketing Strategies, Marketing Trends, Featured, Podcast

Trying to keep up with creating more content with a small marketing team? See how Northern Michigan University does content creation with a small team and a limited budget. It’s undisputed. Content marketing is education marketing in today’s world. Every prospective...

Leveraging the Power of Storytelling in Education Marketing

by Bart Caylor | Jun 28, 2021 | Inbound Marketing, Blog, Featured, content marketing, Marketing Strategies

Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results.  For years, I’ve held to the belief that understanding what questions your...

06/25/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Jun 25, 2021 | Content Roundup

As we come to the close of another week, let’s review the top higher education marketing content of the week. From the greater World Wide Web of information: 3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience from Content Marketing...

3 Powerful Ways to Drive Enrollment with Personalized Content

by Bart Caylor | Jun 21, 2021 | Strategies, content marketing, Inbound Marketing, Marketing Campaigns, Blog, Featured, Email Marketing

If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...

06/18/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Jun 18, 2021 | Content Roundup

An overview of the best higher ed marketing content of this week. From the greater World Wide Web of information: Marketing to Millennial Parents: What Your School Should Know from Digistorm. You may have already figured out that you’re now marketing to...