Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
06/11/21 Roundup: This Week’s Best Higher Ed Marketing Content
Fun fact: June 11 is “Corn on the Cob Day.” Who knew there was such a day? So, as you head into this weekend, grab an ear of corn and take a look a this week’s top higher ed marketing content of the week! From the greater World Wide Web of information: How the...
More Than Just Words: How Your Marketing Strategy Can Promote Equity
Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...
How to Make Marketing Plan Revisions
When’s the last time you revised your marketing plan? Here are some helpful thoughts to optimize your marketing plan revisions for higher enrollment results. Every marketing plan comes with an expiration date. Unfortunately, the last thing anyone wants to do after...
06/04/21 Roundup: This Week’s Best Higher Ed Marketing Content
Friday afternoons are a great time to take a look at the best content from the week. Here’s a look at the top higher education marketing content from the Web and from the team here at Caylor Solutions. From the greater World Wide Web of information: How to Succeed as...
