by Bart Caylor | Jan 13, 2022 | Uncategorized, Marketing Strategies, content marketing, Marketing Trends, Enrollment, Featured, Podcast
Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel. If you’re skeptical about creating a mobile app for your school, I was too. Over the past 5 or 10 years, I’ve shied away...
by Bart Caylor | Jan 10, 2022 | Marketing Strategies, content marketing, Blog, Featured
Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is. I’ve been in the higher ed marketing space for a long time now. One of the things I love about this industry is how fast...
by Bart Caylor | Jan 6, 2022 | Marketing Strategies, Marketing Campaigns, Featured, Podcast
New to higher ed marketing? Not a problem! See how the successful “Heroes Made Here” campaign was created by someone coming from healthcare to higher education. Switching careers is never easy, but with what we’re seeing in today’s volatile job market, lots of people...
by Bart Caylor | Jan 3, 2022 | Featured, Higher Ed Marketing, Blog
Your mental health and productivity are more related than you think. Here are some concrete ways to improve your mental health by boosting your productivity. I first started getting interested in productivity during my sophomore year in college. It wasn’t an obsession...
by Bart Caylor | Dec 27, 2021 | Branding, social media, Marketing Campaigns, Fundraising Advancement, Blog, Featured, Higher Ed Marketing, Ideas, case-studies
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
by Bart Caylor | Dec 20, 2021 | Blog, Featured, Email Marketing
Need to get more prospective students to start an application, submit materials to complete the process, put down a deposit, and enroll? Time to build your automated drip campaign. To be more specific, it’s time to get a little more sophisticated with your email...
