Post-Pandemic Enrollment Marketing: Strategies for a New World
It’s been well over a year since the novel coronavirus that causes COVID-19 crash landed in our lives. Now, with vaccine dissemination on the rise, enrollment marketers are beginning to consider the post-pandemic future. One way to look at things is that we’re heading...
Using your Distinctiveness as a Selling Point
One of the core objectives of education marketing is setting yourself apart from the competition. Today, we talk to Ayana Hernandez of North Carolina Central University to see how they’re using their distinctiveness as a selling point. North Carolina Central...
Building Stronger Relationships with Data
Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your...
How Mobile Apps Can Help Your School Improve Enrollment and Retention
As you think through the most effective communication strategy for your school to attract students, guide them through the admission process and retain them, could mobile apps help? Whether yours is an independent K-12 school or higher ed institution, if you have an...
Leveraging Educational Videos for Higher Ed Marketing
Giving away your academic expertise might be one of the best ways to cultivate prospective students into current, paying students. Here’s how to leverage educational videos for higher ed marketing! The rise of educational videos allows basically anyone, anywhere to be...
