by Bart Caylor | Feb 3, 2022 | Uncategorized, Marketing Strategies, Marketing Trends, Featured, Strategies, Podcast
Knowledge is power. Big data can give your marketing the edge you need to reach the right prospective students. There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in...
by Bart Caylor | Jan 27, 2022 | Marketing Strategies, Featured, Higher Ed Marketing, Podcast
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. But the whole idea of influencer marketing is a really important aspect of the higher ed marketer’s toolbox that needs to be leveraged. Whether...
by Bart Caylor | Jan 24, 2022 | Marketing Campaigns, Blog, Featured, Branding
If there’s anything that can trigger a cold sweat in higher ed marketers, it’s the high-pressure, high-reward branding campaign. Your brand speaks to the core of your institutional identity. That’s nothing to take lightly. Here’s how Jerry McLaughlin, CEO of...
by Bart Caylor | Jan 20, 2022 | Marketing Strategies, Featured, Podcast
Undergrad education marketing has a degree of beautiful simplicity. Graduate enrollment marketing isn’t quite so easy. When it comes to undergrad enrollment marketing, schools have the luxury of buying lists to recruit students. With all the data available to higher...
by Bart Caylor | Jan 13, 2022 | Featured, Uncategorized, Marketing Strategies, content marketing, Marketing Trends, Enrollment, Podcast
Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel. If you’re skeptical about creating a mobile app for your school, I was too. Over the past 5 or 10 years, I’ve shied away...
by Bart Caylor | Jan 10, 2022 | content marketing, Blog, Featured, Marketing Strategies
Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is. I’ve been in the higher ed marketing space for a long time now. One of the things I love about this industry is how fast...
