When’s the last time you revised your marketing plan? Here are some helpful thoughts to optimize your marketing plan revisions for higher enrollment results. Every marketing plan comes with an expiration date. Unfortunately, the last thing anyone wants to do after...
Friday afternoons are a great time to take a look at the best content from the week. Here’s a look at the top higher education marketing content from the Web and from the team here at Caylor Solutions. From the greater World Wide Web of information: How to Succeed as...
Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...
Best practices in social media advertising and marketing can change fast. These platforms are constantly evolving, as are attitudes about them. It seems like what’s “in” and what’s “out” fluctuates daily as networks rise and fall in popularity. So where are we now, in...
As an education marketer, you’re always looking to utilize data to make messaging decisions that resonate with your target audiences. In this conversation, we learn how data segmentation helps drive engaging storytelling. How do we help uncover and explain the most...
No education marketer is an island unto themselves. In this post, we explore how to improve collaboration among marketing stakeholders to improve campaign results. Something I like about working in the education space is how much people value expertise. Different...
