If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...
An overview of the best higher ed marketing content of this week. From the greater World Wide Web of information: Marketing to Millennial Parents: What Your School Should Know from Digistorm. You may have already figured out that you’re now marketing to...
Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts. On January 26, 2021, Kenyon College President Sean...
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
Fun fact: June 11 is “Corn on the Cob Day.” Who knew there was such a day? So, as you head into this weekend, grab an ear of corn and take a look a this week’s top higher ed marketing content of the week! From the greater World Wide Web of information: How the...
Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...
