Driving Affinity Through Innovative Marketing at Universities

by Bart Caylor | Mar 4, 2021 | Blog, Featured, Podcast

My co-host, Troy Singer, and I had the privilege of sitting down with Ethan Braden of Purdue University. Read how they used higher ed marketing to drive affinity during one of the first campus reopenings after the Covid-19 shutdown. The Covid-19 pandemic has turned...

How to Get More Out of Name Buys from Services like Encoura

by Bart Caylor | Feb 22, 2021 | Blog, Featured, Higher Ed Marketing, Email Marketing

What is the value of list buying, a.k.a. “buying names” through Encoura, the College Board, Christian Connector and other services these days? It depends on what you do with them. Buying (technically “licensing”) contact information of standardized test-takers for...

Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS

by Bart Caylor | Feb 15, 2021 | content marketing, Blog, Featured, Strategies, Marketing Strategies

One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going. If there were one thing I wish more private colleges and universities were doing, it’s text message marketing. You’ve...

7 Things You Can Do Today to Improve Email Open Rates

by Bart Caylor | Feb 8, 2021 | Blog, Featured, Email Marketing

Email is still one of the marketer’s most effective tools. See how you can improve your email open rates right now! Email has been around for so long, it’s hard to remember when we didn’t use it. From the dawning days of dial-up to now, email has only grown in terms...

COVID-19 Messaging for Education Marketing [Part 2]

by Bart Caylor | Jan 11, 2021 | Marketing Strategies, Marketing Campaigns, Blog, Featured, Higher Ed Marketing

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...

COVID-19 Messaging for Education Marketing [Part 1]

by Bart Caylor | Jan 4, 2021 | Blog, Marketing Strategies, content marketing, Featured, Higher Ed Marketing

COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment? As we launch into a new year, one thing is painfully clear: The coronavirus pandemic...