Media Literacy: Navigating the Truth in the Digital Age
Teaching critical thinking is the first step to media literacy in the digital age. According to media psychologist Dr. Cynthia Vinney, “Media literacy is the ability to apply critical thinking skills to the messages, signs, and symbols transmitted through mass media.”...
Surviving the Enrollment Cliff: How AI-Enhanced CRMs Can Transform Higher Education Marketing
Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword. The reality is sobering: demographic shifts, the exponential...
Digital Marketing Literacy and Best Practices for PPC
To get the most out of every dollar, higher ed marketers need to follow best practices for PPC and digital marketing. In today’s fast-paced world, staying ahead of digital trends is crucial. Besides that, higher ed marketing is not a one-size-fits-all endeavor. Each...
7 Signs You Need a Website Overhaul
In the digital age, your school’s website isn’t just a collection of pages—it’s a vital touchpoint that can make or break your enrollment efforts. When was the last time you updated your website? If it’s been a while, it might be time for a website overhaul....
5 Foundational Strategies for Student Recruitment through Radical Hospitality
Improving your student recruitment processes doesn’t mean cramming even more tasks into your day. In fact, all too often the admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. But higher ed marketers can jump off...
