by Bart Caylor | Aug 14, 2025 | Marketing Strategies, Podcast, Featured, Marketing Trends
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
by Bart Caylor | Aug 11, 2025 | social media, content marketing, Featured, Strategies
If your social media strategy isn’t generating inquiries or applications, it’s time to rethink the plan. For many small colleges and universities, social media feels like a daily grind—posting, liking, and boosting content just to stay visible. But visibility alone...
by Bart Caylor | Aug 7, 2025 | Teams, Podcast, Featured
You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
by Bart Caylor | Aug 4, 2025 | Strategies, Tools, Featured
A marketing audit is one of the most effective ways for small colleges to stop wasting money and start spending with purpose. If you’re leading a lean team or working with a tight budget, chances are you’ve asked this question more than once: Is any of this...
by Bart Caylor | Jul 31, 2025 | Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast, Tools
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
by Bart Caylor | Jul 28, 2025 | Leveraging AI, Tools, Strategies, Featured
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
