by Bart Caylor | Oct 30, 2025 | Featured, Future of Higher Ed, Strategies, Podcast
Budget cuts, enrollment declines, and rising expectations have made higher ed change management a non-negotiable skill for today’s enrollment and marketing leaders. From shifting demographics to evolving technology and institutional culture, managing change has become...
by Bart Caylor | Oct 27, 2025 | Marketing Trends, Featured, Future of Higher Ed, Tools, Leveraging AI
The ROI of AI in higher ed marketing is one of the most misunderstood—and most overlooked—conversations happening on campuses today. It’s easy to get swept up in the novelty of AI tools or overwhelmed by the hype around automation and efficiency. But when you’re...
by Bart Caylor | Oct 23, 2025 | Featured, Future of Higher Ed, Generation Z, Podcast, Tools, Leveraging AI
It’s hard to imagine a more relevant conversation for higher education than the evolving relationship between digital natives and AI. This makes a lot of sense because Gen Z students are growing up immersed in a world shaped by algorithms, automation, and machine...
by Bart Caylor | Oct 20, 2025 | Podcast, Branding, Marketing Strategies, Featured, Strategies
Faith-based enrollment marketing isn’t just about growing numbers. It’s about faithfully living out your mission in a way that attracts the right students. For Christian colleges and universities, the challenge of declining enrollment comes with unique pressures....
by Bart Caylor | Oct 16, 2025 | Featured, Branding, Marketing Strategies, content marketing, Marketing Budgets, Strategies, Podcast
When Bethany College faced a $5 million financial gap, Interim President Dr. Jamie Caridi led with a bold turnaround strategy, placing enrollment at the heart of institutional recovery. The easy path would have been reactionary cost-cutting or hoping for a miracle...
by Bart Caylor | Oct 13, 2025 | Strategies, Tools, Leveraging AI, Featured
Personalized recruitment is more than a buzzword. It’s the expectation of today’s prospective students. They want to feel seen, understood, and valued from the very first interaction with your institution. For small colleges, that’s a powerful opportunity… But also an...
