by Bart Caylor | May 7, 2026 | Generation Z, Strategies, Featured
With the enrollment cliff happening right now, the challenging reality of tightening budgets, and the pressure to maintain strong enrollment numbers, marketing dual enrollment programs could be the answer you’ve been looking for. You’re not alone in...
by Bart Caylor | May 4, 2026 | Recruiting, Strategies, Future of Higher Ed, Ideas, Featured, Marketing Trends
The higher education dark funnel is where most enrollment decisions are actually made—and most institutions are completely blind to it. Chances are, you’re already feeling the effects. Inquiry volume looks healthy… but doesn’t convert. Application numbers stall...
by Bart Caylor | Apr 30, 2026 | Tools, Ideas, Featured
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
by Bart Caylor | Apr 27, 2026 | Tools, Strategies, Future of Higher Ed, Featured, Branding
Higher education affordability messaging needs a reset. For years, private colleges and universities have led with broad claims about transformation, community, and mission while treating affordability as a later-stage financial aid conversation. But the market is...
by Bart Caylor | Apr 23, 2026 | Featured, Teams, Ideas
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
by Bart Caylor | Apr 20, 2026 | Featured, social media
Instagram for higher education marketing is much more than posting cool content. It’s about proving to the right student that they belong on your campus. Many colleges feel pressure to post more, chase trends, or keep up with competitors who seem more visible online,...
