After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
Community college marketing strategies require creativity, empathy, and a focus on building authentic connections. Unlike their four-year counterparts, community colleges often face deeply ingrained misconceptions about their value and purpose. Some perceive these...
When it comes to crafting and implementing mission-fit marketing strategies, small to medium-sized institutions face unique challenges. Standing out in a crowded field dominated by larger universities can feel impossible without the right approach. For higher...
In today’s rapidly evolving educational landscape, the need for innovation in online education has never been more critical. Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
