Automate Your Marketing: 2016 Trends Part 5

by Bart Caylor | Mar 15, 2016 | social media, content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Print Media, Ideas, Future of Higher Ed

Automate Your Marketing For Efficiency and Effectiveness Marketing automation. It’s one of those phrases we hear but may not know. In today’s fast-paced, always-on world, time can be wasted by doing everything manually. By putting some of your marketing on...

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

by Bart Caylor | Mar 8, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Print Media, Ideas, Future of Higher Ed, Generation Z

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...

Inbound Marketing for Schools – EDU Trends Part 3

by Bart Caylor | Mar 1, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed, case-studies, Strategies

2016 Will be the Year Inbound Marketing for Schools Gains Traction. Many are confused with what inbound marketing for schools is all about. Here is a simple definition: Outbound Marketing If you project anything to the masses (billboards, advertisements, direct mail,...

Video Content Marketing: Part 2 in Our Series

by Bart Caylor | Feb 8, 2016 | social media, content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Ideas, Future of Higher Ed, Generation Z

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...

6 Education Marketing Trends to Watch in 2016–Part 1

by Bart Caylor | Feb 2, 2016 | social media, content marketing, Blog, Featured, School Websites, Future of Higher Ed, Generation Z

2016 Education Marketing Trends: Are You Ready to Impact Your School? Part 1 Education marketing trends for 2016? Another list? I have followed marketing trends for over 25 years of my career (both offline and online). This year, I decided to take a swing at crafting...

10 Ways to Improve Your Marketing to Prospective College Students

by Bart Caylor | Sep 22, 2015 | Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed, Generation Z

Are You Effective in Marketing to Prospective College Students? With four kids, two of which are current teens, I am amazed with how “irrelevant” I can be…and so quickly. My kids are members of Generation Z, not Millennials: they have no recollection of a land-line...