5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
Top 7 Social Media Strategies for Higher Education for Gen Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
Social Media for GenZ: ZeeMee App’s Impact on Recruitment
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
