Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]

by Bart Caylor | Apr 22, 2019 | Generation Z, Future of Higher Ed, Featured, Blog, content marketing

Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students. According to William Strauss and Neil Howe, authors of Millennials Rising, Millennials are anyone born...

5 Major Characteristics of Generation Z for Education Marketers

by Bart Caylor | Feb 4, 2019 | Generation Z, Strategies, Featured, Blog, Enrollment, content marketing

Each generational shift sends massive shockwaves through the world of education marketing. Generation Z is already making its mark in education marketing. Is your marketing reaching them effectively? Here is my take on how education marketers like you can leverage...

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

by Bart Caylor | Mar 8, 2016 | School Websites, Higher Ed Marketing, Featured, Blog, content marketing, Print Media, Generation Z, Future of Higher Ed, Ideas

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...

Video Content Marketing: Part 2 in Our Series

by Bart Caylor | Feb 8, 2016 | Generation Z, Future of Higher Ed, Ideas, social media, School Websites, Higher Ed Marketing, Featured, Blog, content marketing

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...

6 Education Marketing Trends to Watch in 2016–Part 1

by Bart Caylor | Feb 2, 2016 | content marketing, social media, Blog, Generation Z, Future of Higher Ed, School Websites, Featured

2016 Education Marketing Trends: Are You Ready to Impact Your School? Part 1 Education marketing trends for 2016? Another list? I have followed marketing trends for over 25 years of my career (both offline and online). This year, I decided to take a swing at crafting...

How Do You Stay Up-To-Date On Everything Digital?

by Bart Caylor | Nov 30, 2015 | Generation Z, Ideas, Higher Ed Marketing, Featured, Blog

How Do You Do It? If there is one question I consistently get is “how do you manage to stay up-to-date on all the information about social media, websites, and digital marketing?” Those who know me understand that I am an entrepreneur running a virtual...