Mission-fit Marketing for a Christian College or University
Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...
Ending Departmental Silos & Focusing on Mission-Fit
Every school has a mission. Finding “mission-fit” students means recruiting people to your institution who really get who you are and why you do what you do. For me, the word “mission” means a whole lot more than what you have written in your mission statement....
Proving the Value of Higher Education by Marketing Outcomes
The hardest thing by far in enrollment marketing is the cost of higher education. But it’s not a money problem as much as it is a problem of perceived value. It’s a stark reality that the perceived value of higher education has declined in the last few years. It...
Basics of Higher Ed Copywriting
Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals. As you know, I’m a real fan of content marketing....
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
Every higher ed marketer would love to have a brand as recognizable as Harvard Business School. But what is it really like? Most colleges and universities can only dream of having an (almost) billion-dollar operation that is Harvard Business School. They were the...
