HEM Podcast 2021: Great Higher Education Marketing Tips and Stories
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
AR and VR Technology Is the Next Wave in Enrollment Marketing
You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...
Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection
Creating a sense of belonging is a powerful way for your school to cultivate new students. In this post, we explore how you can leverage this concept to boost your admissions results. One of the greatest needs we have as human beings is to belong to a tribe. “A tribe...
Rethinking Education Marketing Amid the Great Resignation
A mass exodus of workers dubbed the Great Resignation is upon us. Is this only an issue for employers? I think not. Education marketing professionals ought to be paying attention. I’m not talking about taking steps to retain talent on your marketing team, though that...
7 Steps to Building a Powerhouse Enrollment Marketing Team: Admissions and Marketing Unite
Higher ed marketing is all about fundraising, right? Marketers serve the advancement folks. You’re on your own, admissions team. Good luck! Or so the traditional thinking goes. But as many colleges and universities have found, higher ed institutions win when their...
