by Bart Caylor | Mar 7, 2022 | Websites, Blog, Featured, Higher Ed Marketing
At the core of every higher ed institution’s mission (and fiscal viability) is a strong enrollment focus. That’s why optimizing for conversion on your enrollment-focused website is so important. Getting your target audience to the site is one thing (through techniques...
by Bart Caylor | Feb 28, 2022 | social media, Enrollment, Blog, Featured, Higher Ed Marketing, Marketing Strategies
What social media networks do you focus on for enrollment marketing? Instagram, Facebook, Twitter, maybe Snapchat and TikTok, all seem like obvious choices. But what about LinkedIn Marketing Solutions? If you haven’t already, there are some pretty compelling reasons...
by Bart Caylor | Jan 27, 2022 | Higher Ed Marketing, Marketing Strategies, Featured, Podcast
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. But the whole idea of influencer marketing is a really important aspect of the higher ed marketer’s toolbox that needs to be leveraged. Whether...
by Bart Caylor | Jan 3, 2022 | Blog, Featured, Higher Ed Marketing
Your mental health and productivity are more related than you think. Here are some concrete ways to improve your mental health by boosting your productivity. I first started getting interested in productivity during my sophomore year in college. It wasn’t an obsession...
by Bart Caylor | Dec 27, 2021 | Featured, Higher Ed Marketing, Ideas, case-studies, Blog, Branding, social media, Marketing Campaigns, Fundraising Advancement
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
by Bart Caylor | Dec 13, 2021 | Marketing Trends, Blog, Featured, Higher Ed Marketing, Future of Higher Ed
You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...
