4 Ways to Leverage Your Enrollment Communications Flow
Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity. Every independent school, college, and university has an enrollment communications flow. It’s simply the...
Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
How to Work with Marketing Stakeholders
No education marketer is an island unto themselves. In this post, we explore how to improve collaboration among marketing stakeholders to improve campaign results. Something I like about working in the education space is how much people value expertise. Different...
9 Must-Have Items for Enrollment Marketing Budgets
Working on your annual education marketing budget? Here are some of my top recommendations that every marketer should have in their budget! Budget time might not be the most fun part of education marketing. It is a lot of work making sure you’re accounting for...
5 Ways to Take Advantage of 5G Mobile Marketing
What is 5G? And what does it mean for higher ed mobile marketing? Simply put, 5G is the next generation of mobile internet access. It means more bandwidth, more speed and a better experience on our mobile devices wherever we go. It also represents a lot of...
