by Bart Caylor | May 17, 2021 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Working on your annual education marketing budget? Here are some of my top recommendations that every marketer should have in their budget! Budget time might not be the most fun part of education marketing. It is a lot of work making sure you’re accounting for...
by Bart Caylor | May 10, 2021 | Higher Ed Marketing, Marketing Strategies, Blog, Featured, Ideas
What is 5G? And what does it mean for higher ed mobile marketing? Simply put, 5G is the next generation of mobile internet access. It means more bandwidth, more speed and a better experience on our mobile devices wherever we go. It also represents a lot of...
by Bart Caylor | May 3, 2021 | Blog, Featured, Higher Ed Marketing, Strategies
It’s been well over a year since the novel coronavirus that causes COVID-19 crash landed in our lives. Now, with vaccine dissemination on the rise, enrollment marketers are beginning to consider the post-pandemic future. One way to look at things is that we’re heading...
by Bart Caylor | Apr 22, 2021 | Podcast, Marketing Strategies, Blog, Featured, Higher Ed Marketing
Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your...
by Bart Caylor | Apr 19, 2021 | School Websites, Blog, Featured, Higher Ed Marketing
As you think through the most effective communication strategy for your school to attract students, guide them through the admission process and retain them, could mobile apps help? Whether yours is an independent K-12 school or higher ed institution, if you have an...
by Bart Caylor | Mar 18, 2021 | Blog, Featured, Higher Ed Marketing, Podcast, Marketing Strategies
This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
