by Bart Caylor | Nov 18, 2024 | Marketing Budgets, Featured, Higher Ed Marketing, Strategies
Finding the right digital marketing agency can be a bit like looking for a needle in a haystack. With endless options and varied specializations, it’s easy to feel overwhelmed. But the right digital marketing agency can make a world of difference in your...
by Bart Caylor | Nov 4, 2024 | social media, Featured, Higher Ed Marketing
Do you know how your institution’s differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them. When you can clearly define and communicate your unique qualities, you will stand...
by Bart Caylor | Sep 12, 2024 | Marketing Strategies, Featured, Higher Ed Marketing, Strategies, Podcast
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
by Bart Caylor | May 6, 2024 | Marketing Trends, Featured, Higher Ed Marketing, Future of Higher Ed
I don’t speak German, and I don’t speak Spanish, but according to this video I do! A few months ago I decided to test out a video translation tool called HeyGen by ElevenLabs. HeyGen takes videos in any language and translates them into the language of your choice...
by Bart Caylor | Apr 8, 2024 | Marketing Strategies, Featured, Higher Ed Marketing, Future of Higher Ed
Gone are the days when optimizing for search engines was primarily about mastering keywords and meta tags. With the age of AI knocking at our door, the future of SEO is rapidly changing. Today, tools like Perplexity.ai and Google Gemini mean users no longer have to...
by Bart Caylor | Feb 29, 2024 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, case-studies, Podcast
Your school is unique: Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast. Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA. Under his watch,...
