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5 Ways You Think You’re Saving Money (That Really Cost You More)

5 Ways You Think You’re Saving Money (That Really Cost You More)

by Bart Caylor | Feb 20, 2023 | Blog, Featured, Higher Ed Marketing

Saving money when possible is a strategic priority. But sometimes our efforts to save money are counterproductive. Here are some ways higher ed marketers try to save that can end up costing more in the long run. Saving money is great. It’s part of being a responsible...
Brand Perception: 5 Survey Questions You Should Be Asking

Brand Perception: 5 Survey Questions You Should Be Asking

by Bart Caylor | Feb 13, 2023 | Blog, Branding, Featured, Higher Ed Marketing, Ideas

“Brand is just a perception, and perception will match reality over time.” — Elon Musk Brand perception can be a murky subject. Not to be conflated with brand awareness, how familiar people are with your school, brand perception is how your intended audiences feel...
Leadership Principles for Higher Ed Marketing and Enrollment

Leadership Principles for Higher Ed Marketing and Enrollment

by Bart Caylor | Feb 6, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing

Good leadership is essential. It makes the difference between thriving and floundering institutions. But it is also difficult and rare. Fortunately, it is a skill that can be honed. Here are some key aspects of leadership to grow in. I’ll start with a confession. The...
3 Pillars of a Basic Digital Marketing Strategy for Higher Ed

3 Pillars of a Basic Digital Marketing Strategy for Higher Ed

by Bart Caylor | Jan 30, 2023 | Strategies, Websites, Marketing Strategies, Blog, Featured, Higher Ed Marketing

The higher education landscape is rapidly changing, with competition getting stronger for a dwindling number of potential students, even before we hit the expected “demographic cliff.” Here are the three parts of your digital marketing strategy to prioritize to reach...
Marketing to Gen Z for Traditional Admissions

Marketing to Gen Z for Traditional Admissions

by Bart Caylor | Jan 16, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing, Generation Z

Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
Homecoming Marketing: 7 Key Roles to Play

Homecoming Marketing: 7 Key Roles to Play

by Bart Caylor | Jan 9, 2023 | Blog, Featured, Higher Ed Marketing, Ideas, Advancement, Branding

Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us