7 Tips to Make Your College Homecoming Event Unforgettable
For many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right. In fact, I believe homecomings can be the biggest opportunity for building...
Indiana University Strategies to Retain Students
Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
Your Next Higher Ed Branding Campaign: 4 Tips to Nail It
If there’s anything that can trigger a cold sweat in higher ed marketers, it’s the high-pressure, high-reward branding campaign. Your brand speaks to the core of your institutional identity. That’s nothing to take lightly. Here’s how Jerry McLaughlin, CEO of...
Talk Less, Listen More: The Story Behind the “Heroes Made Here”
New to higher ed marketing? Not a problem! See how the successful “Heroes Made Here” campaign was created by someone coming from healthcare to higher education. Switching careers is never easy, but with what we’re seeing in today’s volatile job market, lots of people...
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
