by Bart Caylor | Jul 13, 2016 | Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed
Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are basically small transmitters that use low energy Bluetooth technology...
by Bart Caylor | Jul 5, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Ideas
Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...
by Bart Caylor | May 24, 2016 | Branding, Blog, Featured, Higher Ed Marketing, Ideas
The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy. Whether your focus is enrollment, marketing, or development, your school’s website is often the first...
by Bart Caylor | May 5, 2016 | Featured, Higher Ed Marketing, Ideas, Blog
The popular culture recognizes that something is wrong in the marketing of higher education. The assumption that sending the “me too” unsolicited material will increase the chances of response will not always work. Here are some ways to improve your...
by Bart Caylor | Apr 25, 2016 | Blog, Featured, Higher Ed Marketing, Ideas
Education Marketing Can Start Earlier Historically, most colleges and universities begin their education marketing campaigns to high school students, usually focused on juniors and seniors. This has worked in the past, but like so much of higher education, things are...
by Bart Caylor | Apr 19, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, Print Media, Ideas, Future of Higher Ed
To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...
