Is Your Digital Marketing Smarter than a Ninth Grader?
Digital Natives Expect More From Your Digital Marketing Than You Do Prospective students and families expect much more digital prowess than many schools give them credit for. Today’s prospects are savvy, smart, and understand how to use technology better than many...
Once Upon a Time… Higher Education Branding as Storytelling
Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the...
Print-Digital: The Dynamic Duo of Higher Ed Marketing
Are You Using Print and Digital Together in your Higher Ed Marketing? Ranker.com lists the best duos of all time on their website. In the top five include some of the favorites from my childhood: Tom & Jerry, Batman & Robin and Hans Solo & Chewbacca. It...
60 Seconds: How to Create a Compelling Elevator Speech for Your School
Next Floor: Your Elevator Speech Imagine entering an elevator. You press the button for floor ten. As the door closes, the stranger to your right asks “So, tell me about your institution.” You now have the time to get to floor ten to provide the most accurate and...
The Formula for Education Website Navigation Strategies
Education Website Navigation Strategies: It Starts With the Math We are passionate about simplicity and education website navigation strategies that work; it has been something that we have always pushed in all the websites we have ever worked on. We feel that a...
