College Marketing Question and Answer
“What three things should we as presidents do this year in our college marketing?” On Friday, June 20th, I was invited to speak with a number of college presidents. We started the day with a review of statistics from recent Noel Levitz and MStoner studies:...
Simple Tips for Content Marketing in Higher Education
Search-Driven Culture Today’s website user comes to find information. The days of surfing the Internet ended in 1999. Understanding this fact, and leveraging it on your website will provide your users with a better experience and open them to take action. The way you...
5 Things to Consider When Reviewing Your Higher Education Marketing Plan
With the traditional enrollment cycle coming to a close in June, now is the time enrollment officers and admissions staffs turn their attention to planning for the fall season. But, before you plan, perhaps you should step back and make sure your higher education...
The MacGyver Approach to Marketing Strategies for Higher Education
I have been reliving the 80’s with my kids. They have discovered the Netflix cache of MacGyver episodes and find them fascinating (keep in mind, these are the same boys who have watched every episode of Mythbusters). While you might not be rocking the mullet,...
How to Start Using Youtube for Higher Education Marketing
According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That is nearly double the frequency of Itunes, Instagram, and Twitter. Teen viewership is up as they consume rich media content. They...
