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You Can’t Manage What You Can’t Measure: 25 Social Media KPIs

You Can’t Manage What You Can’t Measure: 25 Social Media KPIs

by Bart Caylor | Jun 29, 2015 | social media, Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed

Social Media KPIs: Your Key Performance Indicators for Success Far too often, uninformed goals are established for social media success, such as an arbitrary number of likes on Facebook or the number of tweets made during a specified time period. Using social media...
Let’s Talk About Me: Are You Making These Social Media Mistakes?

Let’s Talk About Me: Are You Making These Social Media Mistakes?

by Bart Caylor | Jun 15, 2015 | social media, Blog, Featured, Higher Ed Marketing, Ideas

Without a Plan, Your School’s Social Media is Destined To Fail. Social media has been all the rage since the mid 2000’s. Starting with MySpace and moving through Facebook, Twitter, and Instagram, the influence of social media is not slowing down. In a January 2014...
Is Your Digital Marketing Smarter than a Ninth Grader?

Is Your Digital Marketing Smarter than a Ninth Grader?

by Bart Caylor | Jun 8, 2015 | Future of Higher Ed, Ideas, Blog, Featured, Higher Ed Marketing

Digital Natives Expect More From Your Digital Marketing Than You Do Prospective students and families expect much more digital prowess than many schools give them credit for.  Today’s prospects are savvy, smart, and understand how to use technology better than many...
Once Upon a Time… Higher Education Branding as Storytelling

Once Upon a Time… Higher Education Branding as Storytelling

by Bart Caylor | May 20, 2015 | Blog, Featured, Higher Ed Marketing, Ideas, Branding

Eric Hoover and Beckie Supiano wrote a Chronicle of Higher Education article entitled “In Admissions, Old Playbook is Being Revised.” The article was a good discussion on the pros and cons of traditional strategies of enrollment marketing: increasing the...
Print-Digital: The Dynamic Duo of Higher Ed Marketing

Print-Digital: The Dynamic Duo of Higher Ed Marketing

by Bart Caylor | Mar 10, 2015 | Blog, Featured, Higher Ed Marketing, Ideas

Are You Using Print and Digital Together in your Higher Ed Marketing? Ranker.com lists the best duos of all time on their website.  In the top five include some of the favorites from my childhood: Tom & Jerry, Batman & Robin and Hans Solo & Chewbacca. It...
60 Seconds: How to Create a Compelling Elevator Speech for Your School

60 Seconds: How to Create a Compelling Elevator Speech for Your School

by Bart Caylor | Jan 14, 2015 | Blog, Featured, Higher Ed Marketing, Ideas

Next Floor: Your Elevator Speech Imagine entering an elevator. You press the button for floor ten. As the door closes, the stranger to your right asks “So, tell me about your institution.” You now have the time to get to floor ten to provide the most accurate and...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us