Higher Ed Marketing is Changing…Possibility U Provides a Glimpse of the Future.
Netflix Type Engine for Higher Ed Marketing? In Friday’s Chronicle of Higher Education, Jonah Newman wrote an excellent article entitled Netflix-Like Algorithm Drives New College-Finding Tool. He describes the process of the creation of a web algorithm developed...
Education Redesign: Storytelling is Critical to Your School’s Brand
Image via Adobe Stock You Are Unique Every campus in higher education has a unique story. While it is easy to see yourself as one of many, every campus and every institution has its own offering, a specific benefit, and something that will cause the like- minded to...
Addressing Diversity and Attainment: How Warner Pacific Lives Out their Conviction
Fresh Approach In the Fall/Winter 2013 issue of CCCU Advance Magazine, Dr. Andrea Cook, President of Warner Pacific University, presents a wonderful article entitled “Flourish! Planting a Seed to Serve Underrepresented Communities.” The article tells the...
Engaging Ways to Present Financial Aid Data
I recently came across an article entitled 4 Ways Financial Services Firms Can Use Data in Visual Content Marketing and thought that it could simply be tailored to fit the needs of education clients who need to present the same data regarding tuition, financial aid,...
