How to Start Using Youtube for Higher Education Marketing
According to a recent study by The Intelligence Group featured on emarketer.com, teenagers frequent YouTube 14% more than Facebook. That is nearly double the frequency of Itunes, Instagram, and Twitter. Teen viewership is up as they consume rich media content. They...
5 Oscar-Inspired Event Marketing Ideas for Colleges
Event Marketing Ideas for Colleges: Whether your next event is going to be an open house, campus visit, alumni reception or bestowing an honorary doctorate on academy-award winner Meryl Streep, the 86th annual Academy Awards provided some event marketing ideas for...
Higher Ed Marketing is Changing…Possibility U Provides a Glimpse of the Future.
Netflix Type Engine for Higher Ed Marketing? In Friday’s Chronicle of Higher Education, Jonah Newman wrote an excellent article entitled Netflix-Like Algorithm Drives New College-Finding Tool. He describes the process of the creation of a web algorithm developed...
Education Redesign: Storytelling is Critical to Your School’s Brand
Image via Adobe Stock You Are Unique Every campus in higher education has a unique story. While it is easy to see yourself as one of many, every campus and every institution has its own offering, a specific benefit, and something that will cause the like- minded to...
Addressing Diversity and Attainment: How Warner Pacific Lives Out their Conviction
Fresh Approach In the Fall/Winter 2013 issue of CCCU Advance Magazine, Dr. Andrea Cook, President of Warner Pacific University, presents a wonderful article entitled “Flourish! Planting a Seed to Serve Underrepresented Communities.” The article tells the...
