by Bart Caylor | Aug 22, 2024 | Marketing Strategies, Marketing Trends, Featured, Ideas, Strategies, Generation Z, Email Marketing, Podcast
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
by Bart Caylor | Aug 8, 2024 | Featured, Ideas, Podcast, Teams
One pressing challenge we face as higher ed marketers is the lack of team integration and diversity within our departments. When our marketing teams are not fully integrated and fail to reflect a diversity of cultures, backgrounds, and perspectives, we find ourselves...
by Bart Caylor | Jul 29, 2024 | Featured, Ideas, Strategies, Marketing Strategies
Implementing an audience-centric marketing plan requires a strategic approach that places the prospective student at the heart of all your marketing efforts. As we discussed in an earlier blog post, audience-centric content is not only a smart approach to content...
by Bart Caylor | Jul 25, 2024 | Marketing Strategies, Featured, Ideas, Strategies, Podcast
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...
by Bart Caylor | Jul 4, 2024 | Featured, Ideas, Generation Z, Podcast, Teams
Could financial literacy be a way to boost student retention, or even be a means of attracting new students to your school? That’s exactly what the University of Kentucky is doing, and I think you should know about it. In this episode of The Higher Ed Marketer, we...
by Bart Caylor | Mar 18, 2024 | Ideas, Future of Higher Ed, Strategies, Featured
I know I can’t be the only one who dreads the mass amount of emails and project notifications to sift through when I return from being out of office for a couple weeks. Sometimes it makes me feel like I need a vacation all over again! Recently I left the office for...
