Twitch: Taking Your School’s Brand to the Gaming Masses
Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
Increasing Outcomes for Higher Ed Through Radical Collaboration
One of the first things a good marketer does is to analyze their competition. In the world of higher education, that holds even more true than for our nonprofit counterparts. So what’s the big deal? Isn’t competition supposed to be healthy? Yes. Until it’s not. ...
15 Gen Z Swag Ideas for Your Students
As a father of up-and-coming college students, I try to be mindful of desirable Gen Z swag. School-branded products have been a marketing staple for generations. But what might have been hot-ticket items for millennials, like lanyards or carabiner clips, are a bit...
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
Student Success = Institution Success
By getting all teams to promote the success of each student, educational institutions can ensure their own success. See how enrollment marketing is key to student success in this post. There are lots of factors that go into what makes an educational institution...
