by Bart Caylor | Oct 24, 2024 | Featured, Ideas, Strategies, Podcast, Teams
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
by Bart Caylor | Sep 30, 2024 | Strategies, Featured, Ideas, Teams
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
by Bart Caylor | Sep 26, 2024 | Featured, Ideas, Strategies, Podcast, Tools, Recruiting
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
by Bart Caylor | Sep 19, 2024 | Podcast, Advancement, Fundraising Advancement, Featured, Ideas, Strategies
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
by Bart Caylor | Sep 5, 2024 | Featured, Enrollment, Ideas, Strategies, Podcast, Recruiting
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
by Bart Caylor | Aug 22, 2024 | Marketing Trends, Featured, Ideas, Strategies, Generation Z, Email Marketing, Podcast, Marketing Strategies
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
