5 Signs You Need Outside Help With Your Enrollment Marketing Strategy
Deploying a successful enrollment marketing strategy in-house can be overwhelming. Whether it’s because your school’s marketing team is short on resources, you lack experience, or you just need an outsider’s perspective – sometimes, the best decision an...
College Access Between Higher Ed & High Schools in Disadvantaged Areas
College access is an issue in this country. Many potential students simply don’t believe higher education is within reach. This inaccessibility and the lack of awareness of educational opportunities is one of the leading causes of the declining perception of...
Mission-fit Marketing for a Christian College or University
Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...
Ending Departmental Silos & Focusing on Mission-Fit
Every school has a mission. Finding “mission-fit” students means recruiting people to your institution who really get who you are and why you do what you do. For me, the word “mission” means a whole lot more than what you have written in your mission statement....
Proving the Value of Higher Education by Marketing Outcomes
The hardest thing by far in enrollment marketing is the cost of higher education. But it’s not a money problem as much as it is a problem of perceived value. It’s a stark reality that the perceived value of higher education has declined in the last few years. It...
