by Bart Caylor | Jul 3, 2023 | Featured, Marketing Strategies, Blog, Higher Ed Marketing
One of the scariest parts of higher ed marketing is talking about higher education tuition costs. Here are some guidelines for navigating this difficult topic. For better or worse, higher education tuition has become a highly politicized topic these days. No matter...
by Bart Caylor | Jun 12, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Tools
As the enrollment cliff looms, staying connected with your school’s prospective students, current students, and alumni is more important than ever. The right CRM can streamline your workflow so you can leverage your personalized data throughout the lifecycle of your...
by Bart Caylor | May 22, 2023 | Blog, Marketing Strategies, Featured, Higher Ed Marketing
As a higher-ed marketing professional, you probably feel constant pressure to do more. The reason is simple. Your school could always use more students than are currently enrolling, and you are aware of all those you could reach if only you could expand your...
by Bart Caylor | Apr 17, 2023 | Marketing Strategies, Enrollment, Blog, Featured, Higher Ed Marketing
As higher ed marketers, we’re familiar with the idea that prospective students move through a journey of several stages on their way to matriculation. Keeping this journey in mind helps us to reach the right person at the right time with the most relevant...
by Bart Caylor | Apr 10, 2023 | content marketing, Enrollment, Blog, Featured, Marketing Strategies
Communicating what your school is doing to promote equity in education isn’t just a good idea. It’s part of an effective enrollment marketing strategy. Your prospects expect you to give them the tools to succeed, no matter who they are, no matter where they’re from....
by Bart Caylor | Mar 27, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
If you’re in higher ed marketing, chances are you’re busy. There are so many marketing channels to attend to and never quite enough resources to get it all done. That makes it all the more important to spend the resources you do have on the right activities with the...
