by Bart Caylor | Oct 10, 2022 | Marketing Strategies, Blog, Featured, Strategies, Tools
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
by Bart Caylor | Sep 29, 2022 | Marketing Strategies, Featured, Podcast
I’m convinced of the power of content marketing for higher ed enrollment. For decades, I’ve been using the strategies and techniques I’ve learned from numerous authors and speakers in the corporate marketing space. Using the insights I learned from them, I’ve seen...
by Bart Caylor | Sep 19, 2022 | Marketing Strategies, Marketing Trends, Blog, Featured, Higher Ed Marketing
Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...
by Bart Caylor | Sep 12, 2022 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing, Email Marketing, Marketing Strategies
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
by Bart Caylor | Sep 1, 2022 | Podcast, Marketing Strategies, Featured, Future of Higher Ed, Websites
Many higher education institutions are still on the fence when it comes to using live chat systems in their enrollment communications workflow. Of course, we all have experience with this kind of customer service as we engage on everyday ecommerce sites. In fact,...
by Bart Caylor | Aug 22, 2022 | Marketing Strategies, Enrollment, Blog, Featured
I last wrote a piece on why higher ed marketers should care about campus security in 2019. Of course, a lot has happened since then, for better and worse. Campus security has become a hot-button issue of late with the terrible loss of life at Robb Elementary School in...
