by Bart Caylor | Jan 30, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Strategies, Websites
The higher education landscape is rapidly changing, with competition getting stronger for a dwindling number of potential students, even before we hit the expected “demographic cliff.” Here are the three parts of your digital marketing strategy to prioritize to reach...
by Bart Caylor | Oct 10, 2022 | Strategies, Marketing Strategies, Blog, Featured, Tools
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
by Bart Caylor | Sep 29, 2022 | Marketing Strategies, Featured, Podcast
I’m convinced of the power of content marketing for higher ed enrollment. For decades, I’ve been using the strategies and techniques I’ve learned from numerous authors and speakers in the corporate marketing space. Using the insights I learned from them, I’ve seen...
by Bart Caylor | Sep 19, 2022 | Featured, Higher Ed Marketing, Blog, Marketing Strategies, Marketing Trends
Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...
by Bart Caylor | Sep 12, 2022 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing, Email Marketing, Marketing Strategies
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
by Bart Caylor | Sep 1, 2022 | Marketing Strategies, Featured, Future of Higher Ed, Websites, Podcast
Many higher education institutions are still on the fence when it comes to using live chat systems in their enrollment communications workflow. Of course, we all have experience with this kind of customer service as we engage on everyday ecommerce sites. In fact,...
