by Bart Caylor | May 19, 2022 | Branding, Marketing Strategies, Featured, Higher Ed Marketing, Podcast
Every school has a mission. Finding “mission-fit” students means recruiting people to your institution who really get who you are and why you do what you do. For me, the word “mission” means a whole lot more than what you have written in your mission statement....
by Bart Caylor | May 12, 2022 | Podcast, Marketing Strategies, Featured, Higher Ed Marketing
The hardest thing by far in enrollment marketing is the cost of higher education. But it’s not a money problem as much as it is a problem of perceived value. It’s a stark reality that the perceived value of higher education has declined in the last few years. It...
by Bart Caylor | May 5, 2022 | Marketing Trends, Featured, Higher Ed Marketing, Podcast, Marketing Strategies
Every higher ed marketer would love to have a brand as recognizable as Harvard Business School. But what is it really like? Most colleges and universities can only dream of having an (almost) billion-dollar operation that is Harvard Business School. They were the...
by Bart Caylor | Apr 28, 2022 | Marketing Strategies, Featured, Higher Ed Marketing, Generation Z, Podcast
In higher ed marketing, you’ve got to stay current with the latest sensibilities of upcoming students. It used to be all the attention was given to understanding and crafting messaging for Millennials. Now, Millennials are starting to take the reins of the modern...
by Bart Caylor | Apr 11, 2022 | Inbound Marketing, Blog, Featured, Marketing Strategies
Live chat windows – from providers like Olark, Hubspot, SnapEngage and others – have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick...
by Bart Caylor | Apr 7, 2022 | Marketing Strategies, Enrollment, Featured, Podcast
Loan Repayment Assistance Programs, or LRAP’s, are another way schools can help students fight mounting education debt. For years, we’ve helped colleges and universities with their messaging around tuition costs to help students and their families to see it more as an...
