The secret to successful marketing often comes down to how personalized you can make each marketing message to your audience. Video messaging can make that possible at an extremely individual level. I have been a customer of BombBomb for several years. It all started...
In enrollment marketing, we’re all looking for that secret sauce. How do you make your campus visit memorable? In today’s conversation, we talk about Disney-like campus experiences. As someone in enrollment, you know you’ve got to have that X factor when students come...
School spirit is a term you might not hear in the marketing team that often, but it may have more to do with the power of your education branding than you’d think. There’s been some research done into the impact of “school spirit” on student performance and...
The marketing process for higher education is characterized by a substantial level of customer interaction. Omnichannel platforms can help you cut through the clutter by automating many of those brand touches. One of the reasons why we at Caylor Solutions are such...
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook. Going to a four-year college or university was not always such a...
