With over a year of living under the threat of COVID-19, video consumption among Gen Z prospective students has only increased. Take advantage of these higher ed video marketing strategy ideas to ride the wave of education marketing’s future! We all know that video...
In the age of social media, your education brand has to shine through on different platforms, mediums, and to different audiences. In a conversation with DePauw University’s Deedie Dowdle, we get to the heart of what makes a truly adaptable brand promise. Too often,...
This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going. If there were one thing I wish more private colleges and universities were doing, it’s text message marketing. You’ve...
COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution. Most of the time, locking in your messaging strategy doesn’t cause massive stress. But COVID-19...
COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment? As we launch into a new year, one thing is painfully clear: The coronavirus pandemic...
![COVID-19 Messaging for Education Marketing [Part 2]](https://www.caylor-solutions.com/wp-content/uploads/2021/01/Covid-19-Messaging-AdobeStock_391209881_2000x1333-1080x675.jpg)
![COVID-19 Messaging for Education Marketing [Part 1]](https://www.caylor-solutions.com/wp-content/uploads/2020/12/AdobeStock_329119752_resized-1080x675.jpg)
