by Bart Caylor | Jun 3, 2021 | Marketing Strategies, Marketing Trends, Featured, Podcast
Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...
by Bart Caylor | May 27, 2021 | Strategies, Marketing Strategies, Featured, Future of Higher Ed, Podcast
As an education marketer, you’re always looking to utilize data to make messaging decisions that resonate with your target audiences. In this conversation, we learn how data segmentation helps drive engaging storytelling. How do we help uncover and explain the most...
by Bart Caylor | May 24, 2021 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
No education marketer is an island unto themselves. In this post, we explore how to improve collaboration among marketing stakeholders to improve campaign results. Something I like about working in the education space is how much people value expertise. Different...
by Bart Caylor | May 17, 2021 | Higher Ed Marketing, Marketing Strategies, Blog, Featured
Working on your annual education marketing budget? Here are some of my top recommendations that every marketer should have in their budget! Budget time might not be the most fun part of education marketing. It is a lot of work making sure you’re accounting for...
by Bart Caylor | May 13, 2021 | Featured, Marketing Strategies, Podcast
Crisis moments are inevitable for any educational institution. Education marketers need to strengthen their brands to withstand these inopportune situations. That’s why today, I’m featuring a conversation that Troy Singer and I had with Christy Jackson on the The...
by Bart Caylor | May 10, 2021 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies
What is 5G? And what does it mean for higher ed mobile marketing? Simply put, 5G is the next generation of mobile internet access. It means more bandwidth, more speed and a better experience on our mobile devices wherever we go. It also represents a lot of...
