COVID-19 Messaging for Education Marketing [Part 1]

by Bart Caylor | Jan 4, 2021 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing

COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment? As we launch into a new year, one thing is painfully clear: The coronavirus pandemic...

Using WhatsApp to Reach Hispanic Prospective Students

by Bart Caylor | Dec 7, 2020 | Marketing Strategies, Blog, Featured, Higher Ed Marketing

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas. For...

Marketing to Student Veterans

by Bart Caylor | Nov 9, 2020 | Marketing Campaigns, Blog, Featured, Marketing Strategies

Student veterans have not only shaped our country, they can impact your school! Here are valuable insights into marketing to student veterans. This month, we honor our military veterans by remembering their sacrifice and service for our nation.  But it’s important to...

Marketing Personalization: How to Use this Magic Technique

by Bart Caylor | Nov 2, 2020 | Marketing Strategies, content marketing, Blog, Featured

The world of marketing is changing fast, but there is one trend here to stay: marketing personalization. Find out how to use this magic technique for your educational institution. This month we celebrate the real heroes of our country: veterans. These brave men and...

8 Facts to Consider Before You Buy Email Lists for Admissions Marketing

by Bart Caylor | Oct 26, 2020 | Higher Ed Marketing, Marketing Strategies, Inbound Marketing, Marketing Campaigns, Enrollment, Featured, Email Marketing

Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...

How to Kick Off Your Influencer Marketing Strategy for Higher Education

by Bart Caylor | Sep 7, 2020 | Blog, Featured, Marketing Strategies

They say there’s nothing more powerful than word of mouth to drive sales, and enrollment is no different. Harnessing that power is what an influencer marketing strategy is all about. Without one, you’re missing out on a huge opportunity. The results of a 2018 survey...