Enrollment Marketing Personas: Speaking Their Language
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...
Competing with College Alternatives
Learning is changing. Hundreds of college alternatives now lure your prospective students from the traditional education path. How can you compete? With this enrollment marketer’s secret weapon. The explosion of college alternatives is just one of the reasons schools...
5 Easy Ways to use Marketing AI for Enrollment Marketers
Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to. When we talk about artificial intelligence, we normally think of a technology of the future. But...
Using IP Targeting for Education Marketing
What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting! Traditionally, getting your messaging in front of the right audience has always been tricky. Old school marketing such as billboards...
4 Roadblocks to Building an Enrollment Funnel (& How to Overcome Them)
Guest post by Tim Fuller, Senior Vice President/Owner, Credo. Tim Fuller is a higher education speaker and trend setter, strategic planner, enrollment analyst, and data enthusiast. Tim leads Credo as an Owner, Senior Vice President, and Executive Leadership Team...
