How to Leverage a Marketing Mascot Program

by Bart Caylor | Apr 8, 2021 | Blog, Marketing Strategies, Featured, Podcast

Like all marketing, much of enrollment marketing is about setting yourself apart from the rest. What better way to do that than with a marketing mascot program? In this conversation with Kristi Lafree, Director of Enrollment Marketing at Butler University in...

7 Higher Ed Video Marketing Strategy Ideas

by Bart Caylor | Apr 5, 2021 | Marketing Strategies, content marketing, Blog, Featured

With over a year of living under the threat of COVID-19, video consumption among Gen Z prospective students has only increased. Take advantage of these higher ed video marketing strategy ideas to ride the wave of education marketing’s future! We all know that video...

Creating an Adaptable Brand Promise in the Age of Social Media

by Bart Caylor | Apr 1, 2021 | Marketing Strategies, Blog, Featured, Podcast

In the age of social media, your education brand has to shine through on different platforms, mediums, and to different audiences. In a conversation with DePauw University’s Deedie Dowdle, we get to the heart of what makes a truly adaptable brand promise. Too often,...

How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights

by Bart Caylor | Mar 18, 2021 | Podcast, Marketing Strategies, Blog, Featured, Higher Ed Marketing

This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...

Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS

by Bart Caylor | Feb 15, 2021 | content marketing, Blog, Featured, Strategies, Marketing Strategies

One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going. If there were one thing I wish more private colleges and universities were doing, it’s text message marketing. You’ve...

COVID-19 Messaging for Education Marketing [Part 2]

by Bart Caylor | Jan 11, 2021 | Featured, Marketing Strategies, Marketing Campaigns, Blog, Higher Ed Marketing

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...