5+ Nifty Ways to Market Your School’s Spring Commencement

by Bart Caylor | Mar 25, 2019 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Ideas

The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be? The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is...

My Experience with Enrollment Marketing Banner Ads

by Bart Caylor | Mar 18, 2019 | Marketing Strategies, content marketing, Inbound Marketing, Marketing Campaigns, Blog, Featured

Online advertising is fraught with challenges. But here are the tactics I’ve seen work in enrollment marketing banner ads. If you search for “enrollment marketing banner ads” on Google, you’ll find some articles insinuating that banner ads are not just a “must-have”...

Reaching Generation Z with BombBomb [Product Review]

by Bart Caylor | Mar 11, 2019 | Blog, Marketing Strategies, Featured

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post! [Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little...

Courting the Anonymous: Admissions Marketing to Those Who Won’t Commit

by Bart Caylor | Dec 31, 2018 | Marketing Strategies, Blog, Featured, Higher Ed Marketing

Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may not seem like you’re asking...

Printed Instagram: The Olivet Viewbook

by Bart Caylor | Nov 28, 2018 | Ideas, Marketing Strategies, Marketing Trends, Blog, Featured, Higher Ed Marketing, Print Media

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...

Looking Ahead: Your Education Marketing Plan for 2019

by Bart Caylor | Nov 26, 2018 | Marketing Strategies, content marketing, Blog, Featured

Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the blank sheet in front of you with this quick guide. For many businesses and households, it’s time to start looking ahead to a new year. But for those of us...