Equity in Education: Marketing Your Institution’s Commitment to Diversity and Inclusion
Communicating what your school is doing to promote equity in education isn’t just a good idea. It’s part of an effective enrollment marketing strategy. Your prospects expect you to give them the tools to succeed, no matter who they are, no matter where they’re from....
7 Essential Elements of an Education Marketing Plan
If you’re in higher ed marketing, chances are you’re busy. There are so many marketing channels to attend to and never quite enough resources to get it all done. That makes it all the more important to spend the resources you do have on the right activities with the...
Donor-Centric Marketing: Ditch “We” for “You”
Donor-centric marketing can be a sticky business. Many advancement departments often get caught up in a tangled web of capital campaign committees and case statements that send mixed signals to prospective donors. Even worse, they may never bring in the marketing...
3 Pillars of a Basic Digital Marketing Strategy for Higher Ed
The higher education landscape is rapidly changing, with competition getting stronger for a dwindling number of potential students, even before we hit the expected “demographic cliff.” Here are the three parts of your digital marketing strategy to prioritize to reach...
7 Ideas for Personalizing the Student Prospect Experience
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
