7 Ideas for Personalizing the Student Prospect Experience
A few years ago, I witnessed first-hand the power of personalizing the student prospect experience. In last year’s mascot marketing podcast blog, I told the story of my oldest son Ben’s school application experience. He applied to and was accepted by several schools....
The Key to Successful Content Marketing
I’m convinced of the power of content marketing for higher ed enrollment. For decades, I’ve been using the strategies and techniques I’ve learned from numerous authors and speakers in the corporate marketing space. Using the insights I learned from them, I’ve seen...
4 Considerations for Centralizing Marketing at Your School
Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...
6 Signs Your School Needs to Outsource Digital Marketing Services
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
Greater Outcomes with Live Chat Systems
Many higher education institutions are still on the fence when it comes to using live chat systems in their enrollment communications workflow. Of course, we all have experience with this kind of customer service as we engage on everyday ecommerce sites. In fact,...
