by Bart Caylor | Sep 15, 2025 | Marketing Strategies, content marketing, Marketing Trends, Featured, Strategies, Websites, Leveraging AI
If your college wants to stay visible on Google’s AI Search, you can no longer treat Google like it’s just a list of hyperlinks. Search is changing fast. Google’s new AI Mode is no longer just surfacing ranked pages. Instead, it’s delivering conversational answers...
by Bart Caylor | Sep 8, 2025 | Strategies, Branding, Marketing Strategies, content marketing, Marketing Trends, Marketing Campaigns, Featured, Generation Z
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you’re like many higher ed marketers I speak with, you’re feeling the strain. You’re juggling tighter...
by Bart Caylor | Aug 21, 2025 | Marketing Trends, Featured, Podcast, Tools, Leveraging AI
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
by Bart Caylor | Aug 14, 2025 | Marketing Trends, Featured, Podcast, Marketing Strategies
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
by Bart Caylor | May 22, 2025 | Strategies, Podcast, Tools, Featured, Marketing Strategies, content marketing, Marketing Trends
In higher education marketing, we often talk about tools, tactics, and trends, but we cannot forget about storytelling in higher education marketing. But behind the scenes of successful enrollment campaigns lies something deeper—narrative. In this episode of The...
by Bart Caylor | Jan 16, 2025 | Marketing Trends, Featured, Ideas, Future of Higher Ed, Podcast
In today’s rapidly evolving educational landscape, the need for innovation in online education has never been more critical. Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
