5 Social Media Trends for Higher Ed Marketers in 2024
With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
Harnessing Change To Achieve Sustainable Enrollment Marketing
“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented. In the digital world, the tools that are available to reach our audiences seem...
Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try
Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
Blockchain in Higher Ed Marketing
While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions as well. When speaking about blockchain, it’s hard not to think about cryptocurrencies, like Bitcoin. But to understand its potential...
Generative AI in Higher Ed Marketing: Take Your Time Back
I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
