Introduction to Brand Storytelling
Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers. Content marketing has now become the rule rather than the exception for higher education marketers. Back in 2013, a guy named Joe Pulizzi wrote a book called...
Finding Donors in a Shrinking Higher Education Market
How do you boost enrollment and find donors in a shrinking higher education market? Whether you’re a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. Many different schools are relying on their...
Is Big Data Okay in Higher Ed Marketing?
Big data has worked for a lot of fast-growing brands to guide marketing messaging and decisions. But is it okay for higher ed marketers? Over the years, I’ve been an advocate of using metrics, analytics, and big data to drive higher ed marketing decisions. Quite...
Staying Ahead of the Next Big Thing in Higher Ed Marketing
It’s not so much what that next big thing is that matters. It’s how you use it. As a higher ed marketer who works primarily in the digital marketing space, a very common question I get is “What’s the next big thing?” And it’s a good question. Technology today is...
Big Data: How Higher Ed Marketers Can Use It!
Knowledge is power. Big data can give your marketing the edge you need to reach the right prospective students. There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in...
