Student Success = Institution Success
By getting all teams to promote the success of each student, educational institutions can ensure their own success. See how enrollment marketing is key to student success in this post. There are lots of factors that go into what makes an educational institution...
Rethinking Education Marketing Amid the Great Resignation
A mass exodus of workers dubbed the Great Resignation is upon us. Is this only an issue for employers? I think not. Education marketing professionals ought to be paying attention. I’m not talking about taking steps to retain talent on your marketing team, though that...
6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
5 Ground Rules for Successful TikTok Marketing
If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...![Accessible Admissions Starts with Reducing Friction [test-optional]](https://www.caylor-solutions.com/wp-content/uploads/2021/07/HBU-Homepage-Screenshot-1080x675.png)
Accessible Admissions Starts with Reducing Friction [test-optional]
If you don’t like your results, you’ve got to change what you’re doing. But in admissions, that could be a risky proposition. We talked with James Steen about the risks they took with test-optional admissions to reduce friction in their admissions process. Whether or...
