The Magic Is in the Messaging: Content Creation for Higher Ed Marketing
Trying to keep up with creating more content with a small marketing team? See how Northern Michigan University does content creation with a small team and a limited budget. It’s undisputed. Content marketing is education marketing in today’s world. Every prospective...
Show, Don’t Tell: The Power of Video Marketing
Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...
The Potential of Gamification In Enrollment Marketing In the 2020s
The word gamification has been around for several years now. It describes a marketing and recruitment trend that at times has felt like a fad. But I’d like to explore the power of gamification as a concept that we should all be thinking more about in the coming...
Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?
By now, your college or university must have some sort of digital marketing strategy. Your question isn’t whether having a digital presence is critical. It’s what to prioritize in terms of marketing and advertising spending. Should we shift more dollars toward digital...
2019 Marketing Holiday Wish List
Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...
